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The challenge: The Toronto, Edmonton, Winnipeg, and Ottawa Sun sites were out-of-date and performing poorly. While keeping the brands intact, Postmedia wanted to migrate to a new CMS and refresh the UI. The network's latest innovations in advertising, paywall, and content syndication would all be brought together to make the sites more profitable.

The solution: A harmonized WordPress + home-grown enterprise content management system allows newsrooms to share content and automate workflows.

User research to identify when the reader's goals are helped or hindered.

Marvel and Sketch prototypes: https://marvelapp.com/82a30bj

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