I redesigned, re-organized, and published the EI Insider Report between May November 2010. This Wordpress blog and semi-monthly email blast is used to communicate with and add value to customers and potential clients. Web metrics showed that email click-throughs increased from 5% to 20% and that total traffic to the blog increased 400% following the redesign.

Tools: WordPress
Role: Information Architect, UX Designer

EI Insider Report