• Postmedia brands
  • Solutions wireframe
  • Homepage Clip
  • postmediasolutions solutions page

The Challenge:
Create a website to attract prospective advertisers and businesses wishing to promote themselves. Feature all the new digital product offerings (such as SEO and SEM) and showcase case studies to illustrate each. Increase marketing leads.

The Solution:
I selected the Avada WordPress theme to quickly deliver an easy-to-maintain marketing site. After conducting user research, I trained the team on my recommended UX best practices and on WordPress configuration. I created all project requirements, configured the page and navigation structure, wrote copy, and handled the case study metadata and tagging. To improve lead tracking, I worked with a developer to re-engineer the form fill feature.

My original wireframes:

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