Advertorial
Researched and wrote an advertorial article that appeared in the August 2010 issue of Training & Development Magazine.
Researched an wrote an executive coaching article that appeared in the December 2010 issue of Choice Magazine.
Company Blog
Redesigned, re-engineered, contributed writing to, and published the EI Insider Report between May November 2010. This WordPress blog and semi-monthly email blast is used to communicate with and add value to customers and potential clients. Web metrics showed that email click-throughs incread from 5% to 20% and that total traffic to the blog increased 400% following the redesign.
Wrote copy for “Zero In“, a marketing brochure aimed at increasing awareness of emotional intelligence assessments.
Survey Design
Wrote and deployed the 2010 survey for the Society for Technical Communication Marcom special interest group.